Trademarks can be victims of their own success if not properly managed. There are exceptions where well-known brand owners “get away with” noun usage, e.g., “buy an iPhone” or “buy a Ford” without adding the generic word “device” or “car.” For most brand owners, however, there is risk that noun usage will cause consumers to view the word as indicating a product category as opposed to a product emanating from one specific source. Do not, and do not allow third parties to, use your trademark as a noun-instead it should be used as an adjective modifying a generic word. Your incorrect use of your marks, or unchecked third party use (including licensee use) of your trademarks, can undermine the source-identifying significance of your trademarks and even result in loss of rights. Note: As a reminder for those Microsoft word users you can add special characters in word by using the following keyboard shortcuts.Avoid “Genericide” and “Mutilation” of Your Marks This stacking technique does not work with text created by the commands TEXT, DTEXT or RTEXT, just MTEXT. Keep those Mtext Objects together by using special characters, take a look at all of the symbols in the character map. You can now control the appearance as well as the position of your stacked special character. TheStack Properties window will appear as shown in Figure 8. From the shortcut menu and select Properties. To have additional control over the stacking features, simply select the stacked text and right-click again. You can do the same for superscript just place the carat in front of the symbol and follow the same procedure. This will stack the symbol just above the AutoCAD piece of text. Next, left click, drag, and highlight the registered trademark symbol and the carat, then right-click to view the shortcut menu as shown in Figure 7. Using the Multiline text editor add and the carat (shift+6) just following the special character as shown below. We have our symbol in there but we still need to superscript that symbol placing it just to the top of the text.
AutoCAD has the ability to create exponential text values with Mtext using the carat (^) character.